Job Summary: We are seeking a Senior Content Writer who will play a pivotal role in understanding our product, market and target audience to develop and execute a comprehensive content strategy. This role involves managing content distribution across various channels, while tracking and optimizing performance to ensure maximum impact.

Key Responsibilities:

• Branded content development: Produce high-quality content for the website, product pages, brochures, and company decks.
• Content Calendar Management: Prepare and maintain a content calendar for blogs, social media, press releases, and other communication channels.
• Market Understanding: Gain a deep understanding of our product, market, competition, use cases, and the needs of our target audience.
• Content Creation: Write both branding and performance-driven content to effectively communicate our value proposition.
• SEO Collaboration: Work closely with the SEO team to identify and finalize keywords, ensuring content aligns with SEO requirements.

Qualifications:

• Experience: 4-5 years of experience in writing content for a B2B technology or tech product company.
• Research Skills: Strong ability to conduct thorough research on various topics to support content development.
• Cross-functional coordination: proven experience in collaborating with product, sales, and tech teams to understand product features and use cases.